It doesn’t matter the size of your beauty business, retaining existing clients and attracting new ones is always a priority to ensure you are generating income and turning a healthy profit.
Whether you are a new or established business, there’s always room for improvement to ensure your business runs more efficiently and profitably. Not only do you need to keep your current clientele happy, but you also need to have strategies in place that attract new clients in order to grow your business.
Below, we will provide some tips to ensure your current client roster is happy, as well as some pointers on how to attract new clients so that your business thrives.
Know Your Value Proposition
Before you try and attract new clients, you have to know your beauty business’s value proposition. This starts with determining what your customers want and need. Next, you have to determine the pain points your clients have so that you can offer products and services to alleviate their concerns. Lastly, you need to know how your services benefit your clients. When you understand these basics you can cater your offerings to your customers.
Define Your Customer Base
It’s essential to know who your customer is. This will affect how you communicate your beauty business’s value proposition to these individuals through marketing and content efforts. For example, if you are targeting millennials, not only will your marketing efforts need to be crafted to appeal to this audience’s age, but you will also have to offer products and services that cater to the pain points of this demographic.
Make Sure Your Existing Clients Are Happy
It’s much more cost-effective to retain an existing client than gain a new one. So, before you implement ways to attract new customers to your beauty location, make sure the ones you have are happy with your services—especially since attracting new clients will cost some money. Take the time to engage with your clients. Their opinions offer invaluable insights that can help you make course corrections to your services if necessary. Confirm you are on the right path or provide ideas for future growth.
Make Sure Your Client Experience Is Top Notch
Sometimes people like to make things more complicated than they are. Start with the basics. Make sure your beauty location is hiring highly-skilled service providers and that your overall customer experience is exceptional. This not only ensures that your existing client base is loyal, it also makes it all the more likely that they will share their positive experience through word of mouth, which could land you new clients.
Clean Up Your Online Presence
First impressions can make or break you. Whether you like it or not, your online presence can attract new clients or deter them from patronizing your business in a matter of seconds. This is why it is crucial to clean up your website and social streams. Make sure there aren’t spelling mistakes in the copy and that you use high-quality imagery that is on-brand for your business.
You will also want to make sure your business is found in online directories like Google Maps and Yelp so that when potential new customers are looking for the services that you offer, they can easily find you. Also, don’t be shy about asking your existing clients to write a review on your behalf. Many people will scroll through reviews to see what people have to say before booking an appointment.
Promote Your Beauty Business In Clever Ways
Not every marketing effort has to cost a lot of money. Think about clever ways you can promote your business like offering a refer-a-friend program. Friends listen and trust friends—especially when it comes to beauty. Come up with a catchy way to reward your existing loyal clients like, "Refer Three, Get One For Free."
Since every business has ebbs and flows, you can also offer targeted specials that can attract existing and new clients during a slower season. You can also utilize your Instagram page to offer a “Book Now” option for those who might be checking out your Instagram feed. Lastly, you can partner with other local businesses that are symbiotic to yours. For example, you could host an event together or figure out a way to refer customers to each other.
For more detailed information on how to grow your beauty business through marketing, sign up here for our free eBook.
