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Since I have been writing about non-invasive body contouring and CoolSculpting is one of the most popular, longstanding devices on the market, I have been

If you are a beauty business owner, you are probably already well aware that the process for booking aesthetic treatments digitally can be outdated and

Similar to acne scars, stretch marks can be quite embarrassing. I have had stretch marks since a young age. For me, they are a reminder

Lymphatic drainage massage has become a buzzword. Countless celebrities and social media users are touting its benefits, especially for its toning and sculpting benefits to

If you spend any time on social media, you will know that lymphatic drainage has become all the rage. Celebrities and other notable individuals seem

If you own a beauty business or are thinking about starting one, you know that there are a lot of creative decisions to make from

Oftentimes, the best business ideas come out of necessity. That was the case for Charlie Razook, who after undergoing three and half years of leukemia

Read our interview with the founders of SWAIR, leaders in waterless products for the skin, hair, and body.

Find out why travel provides the perfect opportunity to work on some of the skills needed to successfully run a business where the stakes are much lower.

Coolsculpting is an incredibly popular non-invasive body contouring technology, but as with almost any treatment of this nature, it comes with some risks. Read our blog on PAH and how to know if you are experiencing it?

Like it or not, the Kardashian family sparks trends including non-invasive beauty treatments. At the time of writing, Kim Kardashian recently shared her experience with

Read our salon startup checklist for beauty entrepreneurs – all the steps you need to start a business that attracts customers and makes a profit.

Life as a salon business owner is busy! Read our blog for our recommended apps that could save you time, money and help to grow your business.

For every success there is a failure—or more like thousands. So, what have I learned from my numerous failures as an entrepreneur?

Here are 5 email marketing campaigns that will help you build a strong relationship with your customers and keep them coming back for more.

Find out why it would be wise to market non-invasive body contouring services to the male consumer segment to help retain and attract new clients.

Our bodies need subcutaneous fat, but too much can be a bad thing. Read our top tips to rid your body of unwanted subcutaneous fat.

When it comes to non-invasive fat reduction, there are a couple of terms we often see to describe fat cell death including apoptosis and lipolysis.

With so many advancements in technology, getting rid of stubborn fat has never been easier or more in demand. In fact, the global body contouring

Ultrasonic cavitation, also known as ultrasound cavitation (or ultrasound lipolysis), is an aesthetic procedure used to break apart stubborn fat pockets in various parts of

Similar to manual lymphatic drainage massage, pressotherapy is a non-invasive aesthetic treatment that may help to slim the arms and legs since they carry less

If you follow the latest health trends, then you may have probably seen the acronym, PEMF, which stands for Pulsed Electro-Magnetic Frequency. Being the ever

In almost seven years of being a lifestyle contributor for Forbes, I have interviewed a lot of inspiring entrepreneurs. I have been lucky enough to

Even during good economic cycles, being an entrepreneur isn’t easy. When you add inflation and a recession to the equation—the stress of growing shrinking bottom

Many skin conditions present similarly, but that doesn’t make the approach to treating them the same. For example, acne and fungal acne may have some

Note: This article was previously published in Forbes. When you own a business, it is stressful on a good day let alone during a time

If you own a beauty business, your bottom line could be affected by the current recession. But do you know how to measure the potential

Note: This article was previously published in Forbes. Launching a start-up or brand is never easy. One in five businesses fail within the first year.

There is one lesson that I regard as by far the most important thing when it comes to managing your time and getting things done:

Note: A version of this article was previously published in Forbes. If you are in the beauty industry, you have heard of the numerous aesthetic

There are several words in the beauty industry that get used interchangeably, like the terms esthetician and aesthetican, but do these words have the same

It used to be the only way one could improve muscle tone was through diet and exercise. That isn’t the case anymore. There have been

You have probably heard the saying, “It’s not what you know, it’s who you know.” This is especially true in the beauty industry. If you

Despite our best efforts with diet and exercise, achieving a firm, toned body can be a challenge. While age certainly does play a factor, loss

Most of us have extensive self-care routines for the skin on our face, but the skin on our bodies often gets overlooked. This is in

If you have been in business for a while, there is no doubt that you have experienced tough economic times in the past. If you

Have you been curious about non-invasive fat removal either for yourself or as a new treatment option for your clients at your beauty location? While

You may have heard of dermaplaning, a buzzy minimally invasive treatment that is sometimes called face shaving. But what is it, and are there pros

We have all heard that sun exposure, smoking, hormones, and simply aging can cause wrinkles. But did you know that your 6-8 hours of beauty

Once you know how to identify it—fungal acne isn’t hard to treat. The problem is that it presents like regular acne, but traditional topical acne

We have all heard that the best way to keep the body lean and tone is by maintaining a healthy diet and lifestyle. However, for

Cryolipolysis is a non-invasive cosmetic procedure used for localized fat reduction. Commonly referred to as “fat freezing”, the idea in part came about from observing

If you are an esthetician for a med spa or salon or own your own beauty business, staying up to date on the latest industry

If you are an esthetician or are thinking of becoming one, you understand the importance of staying up to date on an industry that is

Estheticians are licensed skincare specialists who are trained to provide a variety of aesthetic services. Becoming one can open a lot of opportunities for career

There are a lot of positive attributes about aging, but the inevitable weight gain is not one of them. Even if you have a healthy

There’s no doubt the economic outlook isn’t as rosy as it was a few years back. Every industry (and household) is being affected in one

It can be hard for beauty salons to stand out from the crowd and generate bookings. In today’s world, everyone is doing some kind of

By now, we have all heard about the numerous benefits of collagen. It’s the secret to youthful looking skin and hair, healthy joints and bones,

If you have been searching online for non-invasive weight loss treatment options, you may have come across lipotropic injections in your research. But what are

Neurotoxin injections have become incredibly popular through the years. In fact, it is estimated that now 4-5 million people each year get Botox or other

If you own a spa or a beauty business, you may be considering investing in various non-invasive technologies. In your research of devices, you may

You are a spa business owner and someone walks up to you and asks “can you explain digital marketing to me?”… and then you start

The “get more done” help articles recommended that I focus on accomplishing 3-5 tasks a day. THREE TO FIVE!! As a small business owner, I

You read that right! One “secret” to growing your spa business is going to be revealed in this article. But why is the word secret

Due to its health and wellbeing benefits, one of the buzziest health fads that currently seems to be taking hold with celebrities and fitness enthusiasts

Similar to trends in fashion, trends in aesthetics change as well. A few years ago, the over-plumped and frozen look was in, but that aesthetic

Smoothing out facial lines with injectables has become incredibly popular over the last decade. While Botox has reigned supreme, dermal fillers are quickly rising to

If you have been thinking about adding injectables as an offering to your clients, you may be curious about the differences between the various neurotoxins

If you have been thinking about adding injectables as an offering to your clients, you may be curious about the differences between the various neurotoxins

If you are looking at various injectables to add to your spa’s client service menu to treat fine lines and wrinkles, there is no doubt

When it comes to acne types, cystic acne is the most serious. This painful condition occurs when bacteria, dead skin cells, and oil clog the

With so many options in the market for injectables that treat wrinkles, it can get a little confusing. Currently, Botox, Dysport, Xeomin, and Jeauveau are

The skincare ingredient that reigns supreme as the holy grail of anti-aging is retinoids. The reason for this long-standing position at the top is because

Celebrities have to look good. It is part of their job description. While some of their exceptional appearances may be chocked up to good genetics,

Innovative, minimally invasive treatments are taking over Hollywood with a “less is more” approach to beauty where more natural-looking results currently reign over the overdone look.

Aesthetic procedures like dermal fillers and non-invasive body contouring can go a long way in improving your clients’ outward appearance. However, these treatments cannot tackle

If you are interested in receiving aesthetic treatments, you may have seen the terms invasive, non-invasive, and minimally invasive being used. But do you know

We’ve all made some (or all) of these mistakes at some point. Try not to be a repeat offender and learn from past mistakes. These

Before a licensed esthetician begins to address the scarring that can be left behind from acne, any active acne will need to be addressed first.

There are a slew of specialized, non-invasive skincare treatments available these days. But there is no one-size-fits-all treatment protocol that works for everyone. In fact,

If you are a skincare junky, it is almost certain that some of your favorite products contain an ingredient called hyaluronic acid (HA) because it

Looking to promote your beauty business? Here are 7 proven marketing tips for getting new clients and growing your business.

Looking to promote your beauty business? Here are 7 proven marketing tips for getting new clients and growing your business.

With revenue projections forecasted to reach over $49 billion by 2030, there is no doubt that having a medical spa business can be incredibly profitable.

As a beauty professional, you may not put much thought into marketing yourself or your services. Perhaps in the back of your mind, you think

From dermatologists, estheticians, to at-home beauty device lovers—microneedling is all of the rage. If you are unfamiliar with this effective and versatile non-invasive aesthetic treatment,

It’s safe to say that we all want to be kinder to Mother Nature’s environmental resources. If you have been wondering how to implement some

As an owner of a beauty business, your focus should be on providing an exceptional experience to your clients while delivering visible results. Offering spa

If you have a passion for skincare, becoming an esthetician could be a rewarding career choice for you. The first step is to enroll in

To manage a spa successfully, individuals who fill this role need a variety of skills to be effective leaders and ambassadors of your beauty location.

Everyone seems to be youth-obsessed these days. From the constant stream of perfect faces and bodies on social media, the pandemic-spurred phenomenon known as the

Acne affects upwards of 50 million Americans annually, according to The American Academy of Dermatology. It’s considered to be the most common skin condition that

It’s that time of year again when our backs get exposure due to warmer weather. But if your clients suffer from acne on their backs

Aging is inevitable for everyone. While there are a lot of positive attributes that come with age, like maturity, humility, and experience (to name a

With a projected reach of 1.2 billion users by 2023, if you own a beauty business, you can’t afford to not be using Instagram for

While acne can happen at any age, it is estimated that 80% of the population will suffer from acne between the ages of 11-30. Younger

As a beauty business owner, you understand the importance of creating a welcoming atmosphere for your clients. If you’re looking for ways to enhance the

It’s a common misconception that only women seek aesthetic procedures to look and feel their best. While that may have been the case in the

Social media has become a huge part of marketing a business, especially ones that have to do with personal aesthetics. Whether you focus your social

Pop culture icon Kim Kardashian made “vampire facials” famous when she showed the service being done to her face on her family’s reality show. This

If you own a beauty business and offer non-invasive treatments you will undoubtedly want to take compelling before and after pictures so that you can