You have probably heard the saying, “It’s not what you know, it’s who you know.” This is especially true in the beauty industry.

If you want to be successful, you need to build a network of people who are excited to refer clients to your business.

Unfortunately, many business owners don’t have a strong referral program that generates lifelong, loyal customers. That’s why in this blog post, we will discuss 5 mistakes beauty businesses make that sabotage their referrals & how to avoid them.

Mistake #1: Not asking for referrals

Asking your customers for referrals is a tricky process. Sometimes it can feel uncomfortable, often you forget, and maybe on occasion you feel like you are bothering people.

But not asking for referrals is one of the biggest mistakes you can make.

It is estimated that only about 20% of businesses actually ask for referrals, which means there is a huge opportunity for you to gain an edge over your competition.

Solution? If you don’t have time or don’t like to ask for referrals in person – create an email or text campaign to send to your clients.

Pro tip: Ultimately, you want to create automated email and text campaigns that will ask your clients each time they visit your business.

Mistake #2: Failing to reward clients for referrals

This is a mistake that you should avoid at any cost. When people refer your business, they show tremendous trust in you, so the last thing you want to do is forget about their reward. If you promise rewards for referrals, always deliver on that promise.

The solution here is simple. If you are forgetting or struggling to keep track of rewards, then implement a referral program software that can do it for you.

Mistake #3: Not having a referral program

This one is one of the biggest reasons why your clients are not referring other people to your business.

You don’t have a structure in place to incentivize referrals, so your clients have no desire to go out of their way to refer others. It is true that some people will still refer others to your business simply because they like your work or they want to help you out.

However, most people need some sort of incentive to make an effort to refer others to you.

The solution is simple: create a referral program. Offer your clients discounts, free services, or other perks for referring new customers to your business.

Looking for a referral program for your beauty business? Check out Referrizer’s Referral Program Solution. You will be able to automate your word-of-mouth marketing efforts and best of all, you don’t need to keep track of referrals and rewards since the system does it for you. You can schedule a complimentary demo call and see how we’ve helped other businesses like yours.

Mistake #4: Ignoring leads from referrals

Are people referring your business, but you’re not getting paying clients?

Then you’re making a mistake by ignoring leads from referrals.

Just because someone has been referred to your business, it doesn’t mean that they will automatically become a client.

You still need to put in the effort to nurture these leads and turn them into paying clients, especially in the beauty industry, where competition is high.

To solve this problem, you should think about ways to increase your lead-to-customer conversion rates.

One of the easiest ways to do that is to implement a double-incentive referral program.

In other words, you want to have incentives for your clients to refer your business and also incentives for referrals to give them a reason to visit your business.

Mistake #5: Not staying in touch with clients

This is a mistake that can cost you referrals, customers, and ultimately, your business. It is estimated that 70% of small businesses fail because they don’t stay in touch with their clients.

The solution to this problem is to keep in touch with your clients through email and text campaigns. You should also consider implementing a loyalty program, which can help you keep people longer and turn regulars into loyal clients that are always ready to refer new people to you.

Get more clients with a referral program

By avoiding these mistakes, you can increase your chances of getting referrals and turning them into paying customers. Implementing a referral program is one of the easiest ways to get more referrals, and it is a great way to show your clients that you appreciate their business.