We’ve all made some (or all) of these mistakes at some point. Try not to be a repeat offender and learn from past mistakes. These 3 common mistakes will degrade brand equity quickly and you’ll find more struggle than success.
Many businesses sell services that truly everyone and anyone could benefit from. Being too broad in your marketing communication will waste time and money. Many will mark it as spam and hit “unsubscribe”.
Marketing your services should resonate with a specific target audience and should move those prospects closer to making a purchase. If you have a well-defined target audience and specifically targeted communication, you will have a greater conversion rate. Your customers won’t feel like you are being pushy or “salesy”, since you are offering solutions tailored to them. They will feel that you truly understand their needs and become loyal clients.
If you are finding yourself discounting your service for the sole reason of matching your competition, stop immediately. By competing on price, you are essentially telling your prospects that you and your competitor are comparable. When you lower the price below your competition, you are telling your prospects that you are of lower value than your competitor. Your profit margins will be thinner and your client base will be volatile.
You’ll spend more time and money obtaining new clients to replace your client turnover. When you brand your business as a higher-quality option, you’ll have more loyal customers. Instead of cutting your price, find ways to increase the value of your service.
Getting your staff compensation right is key to retention. Some business owners pay generously just because it’s easier to overpay and assume you’ll attract better talent. Unfortunately, they usually pay at a fixed rate that does not correlate with their performance (good or bad).
When you overpay staff independent of their performance, it may result in a lack of motivation. They lack accountability because their work results are not tied to their compensation. When you pay too little, you create an environment of resentment and they will feel less committed.
Having a variable pay scale tied to staff performance or tenure, will better motivate them to work smarter and be rewarded for such results. When compensation is done correctly, they will have aligned financial incentives to keep showing up and exceeding expectations.
This program is perfect for new partners looking to preview an Artemis device without the commitment of leasing or purchasing.
STEP offers competitive pricing with a 3-month minimum term on certified pre-owned devices based on availability. After the 3-month preview term, you have the flexibility to continue with STEP on a month-to-month basis, roll into a lease, purchase, or return your device hassle-free.
We are so confident that you will make your ROI back that we even offer a revenue guarantee on select products. Please speak to our sales team for more details.
Exclusion: Skinalysis™
This program is designed for new and existing partners alike who are eager to bring an Artemis device into their business without the financial burden of purchasing.
LEAP offers you the most flexibility with your finances, allowing you to choose the term, device type, and down payment that works best for your business. Pricing varies depending on device type and chosen term.
For the greatest savings, we offer the opportunity for you to purchase a device outright in cash at any time, either right away or after your STEP or LEAP term.
We offer both new and certified pre-owned devices and accept payment by bank transfer, debit, or credit card for greater convenience.