Choose High-Quality Education (And Continue Building Your Skills)Having a solid education in aesthetics is the cornerstone to a long-lasting, successful career. Make sure that when you are researching schools to do the prerequisite coursework to become a licensed esthetician that you choose one that has a solid reputation. Not only choose a school with a history of educating professional estheticians but check the credentials of the instructors themselves. Once you have your foundational education out of the way, you will need to stay up on the best practices in addition to the latest technologies and services that clients are requesting—which may entail further schooling and training. Just know, that if you become an esthetician that your educational trajectory will be a long one if you want to succeed and stand out from the competition.
Work With Intention And PassionWhile choosing a career in aesthetics can be quite lucrative, money shouldn’t be the motivating factor. A career in aesthetics enables licensed professionals to help people with their skin, so being passionate about customer service is crucial for a lasting career as an esthetician.
Solidify Communication Skills With Clients And OnlineWhen your job requires you to interface with people, you will undoubtedly come across all kinds of people and personalities. Being able to quickly put clients at ease and find commonality is a vital part of delivering stellar customer service in addition to building rapport. In addition to working directly with clients, estheticians will also need to communicate to their community through various marketing efforts—be it on social media, blog posts, email marketing, or video content. Every esthetician needs to understand the needs of their existing customer base to gain trust and loyalty so that they share their positive experience by word-of-mouth with their friends and family. Some of the best advertising comes from positive testimonials from clients.
Stick To Your PricingWhen you first start your career, it may be tempting to lower your pricing for treatments to lure new clients. However, when this strategy is used, more often than not you attract clients who are basing their choice simply on price. With that said, it is best to set pricing and stick with it so you attract clients who value your services.
Build A WebsiteOne of the best things you can do for your esthetic business is to create a website where you can share your bio, services, education, a portfolio of your work, blog and vlog posts, testimonials, and even allow for people to schedule appointments with you on. You could link to google and Yelp since positive reviews hold their weight in gold with new clients seeking beauty services. Essentially, your website is the hub for your personal brand.
Utilize Social Media For MarketingSocial media must be a part of your marketing strategy. Once your website is created, you could link to your social channels there as well.
Several social platforms are ideal for beauty-based content. Instagram is great for sharing pictures of your work—like before and after pictures from various treatments. Make sure you create a business account on Instagram since that is what will give you access to stats that will help you determine the type of content that resonates with your audience. Instagram should be used with some type of regularity. Once a day is ideal if it is possible. With options for posts, stories, and reels, there is always something you can share about yourself, the aesthetic industry, treatments, specials, add-on services, and more.
TikTok is another popular platform for sharing beauty tips and videos of how you perform your treatments. Your license gives you some authority in your industry, so use this platform to connect with your audience and build trust. The more posts that offer value to people, the more people will want to visit and follow your page. In addition to linking your TikTok page on your website, it can be linked to Instagram as well as other social media platforms.