Making a career out of being a licensed esthetician can be both rewarding and lucrative—after all healthy, glowing skin is always on trend. With the advent of notable individuals sharing their aesthetic treatments on their social channels coupled with the rapidly changing landscape of technologies that deliver non-invasive beauty treatments without having to go under the knife, it is a great time to pursue a license to practice aesthetics. In fact, if job security is important, becoming an esthetician offers long-term stability. The U.S. Bureau of Labor Statistics Employment projected the demand for estheticians to grow 29 percent from 2020 to 2030, much faster than the average of all other occupations.

Choose High-Quality Education (And Continue Building Your Skills)

Having a solid education in aesthetics is the cornerstone to a long-lasting, successful career. Make sure that when you are researching schools to do the prerequisite coursework to become a licensed esthetician that you choose one that has a solid reputation. Not only choose a school with a history of educating professional estheticians but check the credentials of the instructors themselves. Once you have your foundational education out of the way, you will need to stay up on the best practices in addition to the latest technologies and services that clients are requesting—which may entail further schooling and training. Just know, that if you become an esthetician that your educational trajectory will be a long one if you want to succeed and stand out from the competition.

Work With Intention And Passion

While choosing a career in aesthetics can be quite lucrative, money shouldn’t be the motivating factor. A career in aesthetics enables licensed professionals to help people with their skin, so being passionate about customer service is crucial for a lasting career as an esthetician.

Solidify Communication Skills With Clients And Online

When your job requires you to interface with people, you will undoubtedly come across all kinds of people and personalities. Being able to quickly put clients at ease and find commonality is a vital part of delivering stellar customer service in addition to building rapport. In addition to working directly with clients, estheticians will also need to communicate to their community through various marketing efforts—be it on social media, blog posts, email marketing, or video content. Every esthetician needs to understand the needs of their existing customer base to gain trust and loyalty so that they share their positive experience by word-of-mouth with their friends and family. Some of the best advertising comes from positive testimonials from clients.

Stick To Your Pricing

When you first start your career, it may be tempting to lower your pricing for treatments to lure new clients. However, when this strategy is used, more often than not you attract clients who are basing their choice simply on price. With that said, it is best to set pricing and stick with it so you attract clients who value your services.

Build A Website

One of the best things you can do for your esthetic business is to create a website where you can share your bio, services, education, a portfolio of your work, blog and vlog posts, testimonials, and even allow for people to schedule appointments with you on. You could link to google and Yelp since positive reviews hold their weight in gold with new clients seeking beauty services. Essentially, your website is the hub for your personal brand.

Utilize Social Media For Marketing

Social media must be a part of your marketing strategy. Once your website is created, you could link to your social channels there as well.

Several social platforms are ideal for beauty-based content. Instagram is great for sharing pictures of your work—like before and after pictures from various treatments. Make sure you create a business account on Instagram since that is what will give you access to stats that will help you determine the type of content that resonates with your audience. Instagram should be used with some type of regularity. Once a day is ideal if it is possible. With options for posts, stories, and reels, there is always something you can share about yourself, the aesthetic industry, treatments, specials, add-on services, and more.

TikTok is another popular platform for sharing beauty tips and videos of how you perform your treatments. Your license gives you some authority in your industry, so use this platform to connect with your audience and build trust. The more posts that offer value to people, the more people will want to visit and follow your page. In addition to linking your TikTok page on your website, it can be linked to Instagram as well as other social media platforms.

Make Sure You Are Insured

Accidents happen. The best way to make sure you are protected when they do is to properly be insured. Since each state’s licensing requirements are different, it is best to talk to an insurance company or broker in your state who provides insurance to other estheticians and beauty business owners so that they know where coverage is needed most should any issues arrive. Even if you work at a spa and are covered under their policy as an employee or independent contractor, you may still want to have your own coverage to make sure you are protected from liability.

Bottom Line

Building a book of business takes time. But getting your name out there and letting your work speak for itself will help propel you along. Continuing to study your craft and adding specialized services and certifications that widen your scope of practice and your offerings to your clients will help you stand out from the pack. Make sure you use your social media channels and website to connect with your existing clients and as a means to attract new ones. Most importantly, be passionate about your work and help others feel good about themselves, and have a clear vision for what you want in the expansive field of aesthetics.