Over the last few years, more and more men have been seeking a wide range of cosmetic treatments ranging from non-invasive to invasive to stave off the undesirable effects of aging. In fact, aesthetic treatments (like skincare and cosmetics) have moved into the mainstream for a variety of reasons including awareness, acceptability, and availability. It is this precise male attention to appearance that is projected to grow the global market at a compound annual rate of 7.3% through 2024.
Social media, zoom calls, highly competitive job markets, and the growing number of male celebrities sharing their experiences with “tweakments” (and surgeries) online are all other contributing factors to these upward trends. According to the American Society of Plastic Surgeons, men accounted for 8% of all surgical and non-invasive procedures, which is a 29% increase since 2000. The growth rate for minimally invasive procedures however was 72%.
While paradigms are shifting where men are now seeking the same youthful appearance as women by correcting age-related side effects, Dr. Paul S. Nassif, the star of "Botched," told Fox News Digital "most of these men, including actors, professional athletes, and musicians, do not feel comfortable sharing these details openly. If work is done correctly, it is undetectable.” However, some celebrities have gotten candid about their experiences—good or bad.
Below are four notable males who have openly discussed having cosmetic work done to their face and body.
Love him or hate him, Kanye West once shared that he feared comments about his weight, so he opted to get liposuction. While the liposuction worked, it is believed that the surgery was the main culprit behind West getting addicted to opioids for a period of time. On a live episode where he was being interviewed by TMZ, he said, “I had plastic surgery because I was trying to look good for y'all. I got liposuction because I didn't want y'all to call me fat, like y'all called Rob [Kardashian] at the wedding and made him fly home before me and Kim got married. I didn't want y'all to call me fat, so I got liposuction."
It was his starring role as Patrick Bateman in the movie American Psycho that led Christian Bale to opt for a cosmetic overhaul of his teeth. At the time the film came out, Bale told The Guardian that he liked his old teeth, but they just weren’t right. “I have a molding of them on a shelf. But with Patrick Bateman, his physicality is much more important than with most characters. He deals totally in the superficial, and he's incredibly narcissistic. Bale continued, “I was warned that if I got caps, I could get a lisp, and you might still be able to tell in close-up. So, I thought, ‘I like my teeth, but I'm not so attached to them that I'm going to ruin this whole movie because I refuse to get them done.’"
Simon Cowell has recently admitted that he may have gone too far when it came to the cosmetic procedures he had done, which included fillers and Botox. In fact, he went as far as to say that he “looked like something out of a horror film. After seeing pictures of himself, he decided to have all of the fillers he had injected removed from his face.
Simon to The Sun, “There was a phase where everyone was having their faces pumped full of this and the other…I might have gone a bit too far. I saw a picture of me from 'before' the other day and didn't recognize it as me first of all. Enough was enough. There is no filler in my face at all now. Zero.”
Another star who has recently opened up about utilizing injectables as part of his ant-aging journey is Joe Jonas. While he has made clear that he doesn’t ever want to “go over the top” with injectables, he appreciates the ability to smooth out fine lines like his frown lines between his eyebrows, and areas on his face where he has a scar. Jonas told People, “ I don't think it's necessarily something that we have to shy away from. We can be open and honest about it and be confident and not really shy away from speaking our truth.”
As more men become open about utilizing cosmetic procedures to look their best at any age, these trends are expected to continue to rise in an upward trajectory. In addition to injectables, other aesthetic services men are seeking are hair removal, hair transplants (something according to RealSelf found in a consumer poll were the second most searched treatment type for men behind injectables), and non-invasive body contouring, which was found to be the second most popular treatment to have performed after injectables.
All of this is to say that if you own a beauty business, you should be marketing your services to men if you aren’t already doing so because you could be missing out on a generally overlooked demographic and an untapped revenue stream for your business.