In the beauty industry, having a solid marketing plan is crucial to the success of your beauty business idea. Whether you’re running an aesthetic clinic or a hair salon, effective marketing can help you attract and retain customers. As experts who have worked with nearly 2,000 beauty businesses, we have found that implementing these five marketing tips can significantly improve the performance of your business.
Having a solid marketing plan for your aesthetic clinic is crucial to its success in the beauty industry. With effective marketing, hard work and some luck, you can establish your beauty business idea.
We’ve worked with over 2,000 beauty businesses, and learnt what it takes to create a winning marketing plan. With the right strategies, you can grow your clinic’s bottom line and achieve long-term success.
1. Create A Marketing Plan Annually
When it comes to marketing your aesthetic clinic, creating a solid marketing plan is crucial to its success. One of the best ways to ensure that your marketing plan is effective is by revisiting it annually.
This allows you to evaluate its performance and make changes as necessary. A SWOT analysis is a useful tool to gauge your strengths, weaknesses, opportunities, and threats to ensure your marketing plan aligns with your aesthetic clinic’s goals.
Remember that businesses are fluid and constantly need tweaks, so make adjustments to your marketing plan as needed. Think of it as the maintenance your customers need to remain looking their best.
2. Ask Your Loyal Customers For Reviews
Your loyal customers are a low-hanging marketing potential for your aesthetic clinic. People value reviews of businesses by customers, especially when it comes to personal services like beauty.
Reviews on websites like Yelp, Google, and even social media channels hold weight in gold. Don’t be shy about asking your happy customers to leave positive reviews on these sites.
Doing so helps other people locate your business and the services you offer, and it helps build up your company’s authority in the aesthetic space. Encourage customers to share their experiences with your clinic and attract new clients.
3. Don’t Overlook The Innate Value Of Content Marketing
Bill Gates published an article titled, “Content Is King” back in 1986 and it still applies today.
Don’t ever overlook the power of well-written and informative content. If you don’t have a blog already, create one. When you regularly post valuable content about topics that pertain to your aesthetic business, such as answering common questions about treatments or showcasing compelling before and after photos, you are establishing your beauty business as an educational resource.
For tips on taking high-quality before and after photos to use in your content marketing, check out our recent post.
Some content ideas could include blog posts answering common questions about treatments or aesthetic concerns (like acne, or cellulite, for example) or showcasing compelling results from treatments with before and after pictures. Think of your blog content as a soft sell that leads your customers down the proverbial garden path to your business.
An added bonus of creating optimized content is that Google will index your content higher on the search results, which means you will get more exposure to potential new customers.
4. Make Sure Social Media Is Part Of Your Marketing Strategy
You may have strong feelings one way or another about social media for personal use. But when it comes to marketing your aesthetic clinic, social media is essential.
Instagram, Facebook, and now even Tik Tok have become platforms where you can’t afford to not have business profiles. These social channels are places where your customers can add reviews of your business, where you can share before and after pictures, share your blog content, and engage with your clients.
You can also run paid ads on these channels that are ideal for awareness, lead generation, and even location-based campaigns.
5. Don’t Forget About Creating Action-Prompting Email Campaigns
Email campaigns can be very useful when it comes to promoting your business as well as your content.
When it comes to valuable content, you can create an email campaign to drive traffic back to your website, which improves optimization. In the email campaign, you could also have a link so that readers can book services instantly.
Email campaigns can also be used to make your customers aware of any promotions your aesthetic clinic may be running like package deals, sales, or a new referral program.
Make sure to review the stats of your email campaigns so that you know what grabs your clients’ attention and what doesn’t – this way you can change your approach, if necessary.
For more detailed information on how to grow your beauty business through marketing, sign up here for our free eBook.