As a beauty business owner, your struggle to reach out to new customers is never-ending.
Marketing is a must if you want to scale up your business and build new relationships. To be honest, it’s also a lot of work and requires non-stop involvement and learning to become successful.
What if it doesn’t have to be complicated, boring, and cost a lot of money? Your beauty business marketing efforts can be solved easily with one platform. We’re talking about marketing automation. Many businesses use it so they can grow steadily without putting in too much effort.
What Is Marketing Automation?
Marketing automation is a platform that handles all your tedious marketing activities for you. Once it’s set up, there’s no need for further involvement from the business owner.
It can be simply defined as an easy way for businesses to increase their revenue in the most efficient way. Since an automation platform combines multiple marketing channels into one, it is also by far the most cost-effective solution.
How Can Marketing Automation Benefit Beauty Businesses?
One of the most important aspects of marketing automation is the ability to save time. Instead of focusing on something repetitive and boring, you can find ways to satisfy customers or learn new techniques.
For instance, if you’re a nail salon owner, you certainly take pride in your work. It wouldn’t be so out of place to say that you’re an artist, right? Well, marketing automation allows you to focus on nail art alone.
Managing your business, especially if you’re a small team of one, can become a headache some days. At the very least, you can automate your marketing and not worry about that aspect of your business.
Timing is everything in life and marketing alike. Sometimes all it takes is a tiny push, a welcome e-mail, or something similar, to gain a new customer. Doing so manually would require you to sit by your computer 24/7 and always be on the lookout for new opportunities.
5 Ways Beauty Businesses Use Marketing Automation
While marketing automation includes a wide scope of services, each one of them applies to any beauty business. Maybe you want to focus on one element you lack, which is perfectly reasonable.
These platforms give you the option to pick and choose your package and form an offer based on your needs. Or, you can use all of them to boost your business as much as possible.
Collect Reviews And Feedback
A good review is monumental to your business, and so is a bad one.
Increasing your visibility through Google reviews is paramount to success. Most of the time, customers don’t leave a review on their own, so it’s best if you send them a reminder.
Reviews can go three ways:
Positive review (4 & 5 stars) - Means you’re successfully ramping up your public image and topping the Google rankings.
Neutral review (2 & 3 stars) - Leaves wiggle room for you to make amends with a customer so they can go back and leave a positive review. Bad review (1 star) - Gives you negative publicity.
Now, here’s the catch about neutral and negative reviews. Automation software has a buffer zone between the customer and your Google My Business profile. The software lets the customer leave the review and then you are notified of a negative experience.
With this technique, you can receive customer feedback and try to remedy the situation without damaging your online reputation. Positive feedback, of course, informs your customer that they should leave a 4 or 5-star review on your Google My Business page.
Engage With Your Customers
A welcomed customer is a happy customer.
Forming a bond at the very beginning of a customer’s journey has positive long-term effects on your business. Similarly, continuous interaction increases your chance of customer retention, especially with the personalized programs you are able to create.
You can send out offers and promotions of your services to a whole list of people. Whether it’s done by e-mail or text, is on you to decide. Serving them with claimable discounts, or new offers is a foolproof way to increase your earning potential.
A Loyalty Program is possibly the best way to keep engaged with your regular customers. It works by creating a special point-based system that rewards customers for performing a specific action.
For instance, they can gain a small token of appreciation every time they check-in. Or you can give them a couple of points if they share one of your posts, which will increase your visibility on social media.
Once a customer collects a certain amount of points, they can claim a reward that you set up. Make sure to start small, and then increase the value of rewards with more points so you keep everyone engaged.
A Referral Program gives incentives to existing and potential customers by offering them special deals through your website or social media. There are two options you can choose from:
Buy Now - A special discount that the customer is able to claim by paying on the spot.
Claim For Free - A customer redeems a one-time offer for a specific service.
The point of these offers is to get a customer’s foot in your door. Once they try out your services, there is a good chance that they will become a loyal customer.
Win Back Old Customers
The cost of acquiring a new customer can be up to 10 times higher than winning back an old one. Sometimes you need to remind a customer of your services so they would return. Other times they need an incentive.
With win-back campaigns, you can give them a slight nudge in your direction with an offer they can’t resist.
They can be launched through e-mail, or text messages, to customers that haven’t logged in after a specific timeframe. Once the automation software is triggered, it sends out an offer that will hopefully win an old customer over.
Use Smart Wi-Fi To Your Advantage
With Smart Wi-Fi, you can gather more information and collect positive reviews from customers. Every time someone wants to use your Wi-Fi connection, they will have to leave a phone number.
Now you have their data to follow up on with offers. That’s not all. Each time their device connects to your Wi-Fi, they will be led to your landing page where they can leave a review or interact with your business.
It’s that easy to start with marketing automation and increase your presence across all boards.
Need a platform to automate your beauty business marketing? Referrizer helps local businesses just like yours. Schedule a Demo with them to get a product tour.
Follow Up And Nurture Leads
Once you gain someone’s attention or interest, they are referred to as “leads.” From that point on, you need to follow up with them and turn them into customers.
Leads will usually leave their e-mail address and/or phone number. Now you can send them a message that is going to convert them into actual customers.
Nurturing leads is the process of continually gaining a potential customer’s trust. You can do it with social media, surveys, blog posts, etc. The main point is that you should always be on their radar in a way that builds a relationship.
Beauty Industry Marketing On Autopilot
There are far more things you can do with automation tools for your beauty business marketing.
The question is, where do you start?
If you need all of the above and then some, you should try out one like Referrizer.
More than 13,500 local businesses like yours use their platform to automate marketing and grow. Whether you want to build up a better public image, increase sales, or simply automate repetitive tasks, they have it all in one place.
Sprout the roots of your beauty business throughout the entire community and get ready for new customers to walk through your door.